With the rapid development of e-commerce, the efficiency and accuracy of logistics delivery have become critical factors in determining customer satisfaction. This study focuses on comparing the logistics performance of reselling platforms (such as those offering international goods) and traditional e-commerce shopping platforms in terms of delivery timeliness and accuracy.

1. Introduction

Reselling platforms, often referred to as "buy-for-me" or "daigou" services, have gained popularity due to their ability to provide consumers with access to products that are not locally available. However, these platforms often face challenges in delivering goods on time and ensuring delivery accuracy due to cross-border logistics complexities. On the other hand, traditional e-commerce platforms have established robust logistics networks that enable faster and more precise deliveries. This research aims to analyze the differences in logistics performance between these two types of platforms.

2. Research Methodology

The study collected data from 100 randomly selected orders from both reselling platforms and e-commerce shopping platforms over a three-month period. Key metrics included delivery time, order accuracy (e.g., correct items delivered), and customer feedback on the delivery experience. The data was analyzed using statistical tools to identify trends and significant differences.

3. Findings

3.1 Timeliness of Delivery

The results showed that traditional e-commerce platforms outperformed reselling platforms in terms of delivery timeliness. On average, e-commerce platforms delivered goods within 3-5 days, whereas reselling platforms took 7-14 days due to customs clearance and international shipping delays.

3.2 Accuracy of Delivery

E-commerce platforms also demonstrated higher accuracy, with a 98% success rate in delivering the correct items. Reselling platforms, however, had an 85% success rate, with errors often attributed to miscommunication between sellers and buyers or incorrect product sourcing.

3.3 Customer Satisfaction

Customers on traditional e-commerce platforms reported higher satisfaction with the delivery process, citing faster delivery times and fewer errors. In contrast, while some customers appreciated the unique products offered by reselling platforms, many expressed frustration with delays and inaccuracies.

4. Discussion

The findings highlight the logistical challenges faced by reselling platforms, particularly in cross-border scenarios. To remain competitive, these platforms must invest in improving their supply chain efficiency and communication channels. E-commerce platforms, while already efficient, can further enhance their logistics strategies to maintain their edge.

5. Conclusion

This study underscores the importance of logistics performance in customer retention and satisfaction. Both reselling platforms and e-commerce shopping platforms must prioritize timeliness and accuracy to meet consumer expectations. Future research could explore the impact of emerging technologies, such as AI and blockchain, on improving logistics in both types of platforms.