Founded in 1994 by James Jebbia, Supreme began as a small skate shop located on Lafayette Street in downtown Manhattan. The brand quickly gained a reputation for its unique blend of streetwear and skate culture, becoming a staple in the urban fashion scene.

Supreme's early days were marked by its tight-knit community of skaters and artists who frequented the store. The brand's limited releases and exclusive collaborations with iconic brands like Nike, The North Face, and even Louis Vuitton in later years, have made it a magnet for hypebeasts and fashion enthusiasts alike.

What sets Supreme apart is its ability to maintain a sense of authenticity while continuously evolving. Its collaborations extend beyond fashion, including partnerships with artists such as Jeff Koons and Damien Hrist, showcasing the brand's deep connection to the art world.

Over the years, Supreme has expanded globally with stores in major cities including London, Paris, and Tokyo. Despite its global reach, the brand has managed to retain its underground roots, often seen as a symbol of rebellion and counterculture.

The iconic red box logo, designed by Barbara Kruger, has become one of the most recognizable symbols in streetwear. This logo, along with Supreme's limited-edition drops, has created a cult-like following that transcends traditional fashion boundaries.

Today, Supreme is not just a clothing brand; it's a cultural movement. From its humble beginnings as a skate shop to its current status as a global powerhouse, Supreme continues to influence and shape the world of fashion, art, and youth culture.