Founded in 1966 by Paul Van Doren, James Van Doren, Gordon Lee, and Serge Delia, Vans has grown from a small shoe company in Anaheim, California, to a globally recognized brand synonymous with skateboarding, streetwear, and youth culture.

Humble Beginnings

In its early days, Vans operated out of a single store where customers could purchase custom-made shoes on the spot. The brand's signature "Off the Wall" slogan, coined in 1976, became a symbol of individuality and creative expression, values that resonated deeply with the skateboarding community.

A Skateboarding Staple

By the late 1970s and early 1980s, Vans had become a favorite among skateboarders thanks to its durable construction and grippy rubber soles. Models like the Era and the Authentic became iconic within the skate scene, solidifying Vans' place as a cultural staple.

Cultural Expansion

Vans didn't stop at skateboarding. The brand expanded into other realms of action sports, such as BMX and surfing, while also making waves in the fashion world. Collaborations with artists, musicians, and designers have kept Vans at the forefront of streetwear trends.

Global Influence

Today, Vans is a global brand with a presence in over 170 countries. Despite its growth, it remains true to its roots, celebrating skateboarding and youth culture through initiatives like the Vans Warped Tour and custom competitions like the Vans Custom Culture Contest.

From its origins as a small shoe company to its status as a cultural icon, Vans continues to inspire creativity, adventure, and self-expression around the world.